HubSpot has published the ‘2024 State of Marketing & Trends Report’.

Maxwell Iskiev says, “If you’re anything like me, you wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and ultimately give your audiences unforgettable brand experiences.

Top Digital Marketing Trends in 2024:

  1. AI is driving marketing industry growth, but it still faces adoption barriers like job security concerns, brand reputation, and a lack of knowledge about how to use it.
  2. Social media apps could drive higher ROI than ever in 2024 as they evolve into frictionless ecommerce platforms.
  3. Facebook (really, Facebook) still proves to be a powerful platform for marketers.
  4. Short-form video offers the highest content ROI and will earn more investment than all other formats.”

The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers

HubSpot

Sharing is caring