Email marketing remains a powerful tool for businesses. It fosters direct communication with customers, driving sales and brand loyalty. pen_spark tune share more_vert

MarTech contributor Stephanie Trovato has published an article featuring useful tips on creating high-performing email campaigns.

She says, “Every high-performing email starts with a strong foundation. This foundation includes several core components: the subject line, preheader, header and footer. Each part plays a crucial role in attracting and retaining the reader’s attention:

  • Subject line: This is the first touchpoint and must make an immediate impact to encourage the recipient to open the email.
  • Preheader: Often overlooked, the preheader text complements the subject line by offering a sneak peek into the email content.
  • Header: The header often contains your logo or brand name, establishing brand identity right at the outset.
  • Footer: This section typically includes contact information, legal disclaimers and unsubscribe links, ensuring compliance and offering one last engagement opportunity.”

How to create high-performing email campaigns

MarTech

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