Cookies are small data files stored on users’ devices that track their online activity, allowing marketers to deliver personalized ads. They play a crucial role in digital marketing by helping businesses analyze user behavior and optimize advertising strategies.

Content Marketing Institute has published a new video ‘Cookies Are Back on Marketers’ Data Menu’.

The CMI team says, “Google is backing off its plan to deprecate third-party cookie tracking in favor of an updated approach that will “elevate user choice.” Personalization based on cross-platform consumption data may be sticking around, but Robert Rose says marketers will still need a plan for generating first-party data because the data privacy saga isn’t over yet.”

Content Marketing Institute

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