CMI Lists 23+ Roles for Content Marketing Teams
Content marketing teams play a vital role in creating and distributing valuable, relevant content that attracts and engages target audiences. They help build brand awareness, establish authority in the industry, and drive customer engagement, ultimately leading to increased sales and customer loyalty.
Content Marketing Institute contributor Ann Gynn has published an article featuring 23+ roles you might need on your content marketing team.
She says, “To help in your analysis, we posed the scenario to the experts presenting at Content Marketing World 2024. They certainly don’t agree on the type of role to add, and a few had a challenge with just one role to add (that’s why you’ll see a couple of people share more than one idea).
They tackled content creation, data analysis, operations, and more.
Analyzers of what’s happening
Zack Kadish, senior SEO strategy director at Conductor, says many teams are not sufficiently monitoring their performance and understand how content is doing. “This should be an important step so the teams can analyze if they need to change the content or work different things into the process, so more people find what they are writing,” he says.
Among the possible analysis roles to consider:
Data analyst
Most content marketing teams lack a true data analyst. Someone who is looking deep into the numbers behind what is performing and what isn’t, what your audience is looking for more of, and what your team is wasting valuable time on.”
Comments are closed.
