PPC reporting provides insights into the performance of pay-per-click advertising campaigns, including metrics like clicks, conversions, and return on investment. It helps marketers analyze campaign effectiveness, optimize ad spend, and make data-driven decisions to improve future campaign strategies.

Search Engine Land contributor Tim Jensen has published an article featuring 8 free tools for PPC reporting.

He says, “This article looks at eight free options you can use for PPC reporting.

1. Looker Studio

Looker Studio (formerly known as Google Data Studio) is a full-scale tool for building interactive reports that can be viewed in a browser or downloaded as a PDF.

As Google owns this platform, it integrates by default with most other Google-owned properties, such as Google Analytics, Google Ads, Search Ads 360 and Display and Video 360.

For other platforms, you can export data to Google Sheets and sync it to a report. Several paid third-party tools also allow you to sync directly to a wider range of data sources.

You can create charts, graphs, tables and text boxes or include dropdowns and other elements to allow users to filter data how they’d like.”

8 free tools for PPC reporting

Search Engine Land

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