Directional Reporting involves the strategic presentation of data and information to guide decision-making and emphasize specific outcomes. It focuses on aligning reporting with organizational goals to influence future actions and directions.

MOZ has published the latest Whiteboard Friday video ‘Directional Reporting in GA4Directional Reporting in GA4’ featuring Dana DiTomaso.

In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data.

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