How To Perform an SEO Site Audit [Guide]
Regular website audits are essential for maintaining optimal performance, ensuring that all elements function smoothly and providing a seamless user experience. They also help identify and fix SEO issues, improving search engine rankings and driving more organic traffic to the site.
Similarweb contributor Limor Barenholtz has published ‘How To Perform an SEO Site Audit: A Complete Guide’.
She says, “Done correctly, an SEO site audit will help you:
- Find and nullify technical issues
- Improve how search engines crawl your site and navigate your content
- Rank higher and beat your competition
1. Finding and nullifying technical issues
Technical issues could hurt your site’s performance in more ways than you realize. Issues like broken pages (404) or poor site structure can eat away at your conversion rates as well as kill your rankings. Long load times could affect key user metrics like Bounce Rate.
What’s more, working on the technical side of your website could open up many opportunities you didn’t even know existed.”
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