Local SEO is crucial for businesses aiming to attract nearby customers, as it helps improve visibility in local search results. It enhances online presence through local listings, reviews, and optimized content, driving more traffic and potential sales from the local community.

Search Engine Land contributor Elizabeth Rule has published an article featuring useful local SEO tools you should be using.

She says, “From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies.

However, I would be lost without a few tools in particular. I want to share why I love them (or love to hate them), how I use them to build strategy and execute tactics and their limitations.

1. Google Analytics 4 (GA4)

I love GA4 for the website data it provides, but at what cost to my sanity?

I am constantly second-guessing the comparisons I’m using, the dimensions I’m looking at, and the crazy filters I’m using to filter out specific pages and user types. All of this makes me wonder if I am seeing the right metrics.

Dana DiTomaso, a true GA4 expert, said it best: “GA4 is a great data collection tool. GA4 is not a great reporting tool.”

That said, most local SEOs still need to use GA4 for reporting, no matter how much we may want to run and hide from the tool.”

11 local SEO tools you should be using

Search Engine Land

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