Brand Protection: The Complete Guide [Guide]
Brand protection involves safeguarding a company’s reputation, trademarks, and intellectual property from misuse or infringement. It ensures that the brand’s identity and value are maintained, preventing counterfeiting, unauthorized use, and damage to consumer trust.
Search Engine Land has published ‘Brand Protection: The Complete Guide’.
The SEL team says, “Brand protection is an essential part of paid search. it helps safeguard your brand from competitors, affiliates and resellers capitalizing on your brand’s equity, potentially damaging its reputation and driving up costs.
- Trademark infringements divert as much as 21.5% of a typical brand’s clickshare to competitors. They’re stealing clicks that are rightfully yours.
- Search is a critical part of the funnel and can be the single point of failure for your entire investment if you let rivals steal demand.
- One lost customer (and associated data) can snowball into tens of thousands of dollars over that customer’s lifetime.
Protect your brand from affiliate ad-hijacking
Affiliate ad-hijacking is the process of affiliates creating fake ads that look like yours, using your brand name and targeting relevant search queries.”
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