Buyer beliefs are the deeply held convictions about a product or brand. These mental constructs influence purchasing decisions, shaping perceptions about quality, value, and problem-solving capabilities.

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Leverage Buyer Beliefs to Improve Your Marketing’ featuring Billy Broas.

This episode covers the following:

  • Why Beliefs Matter in Marketing
  • Why Smart Marketers Get Stuck in the Curse of Knowledge
  • How to Use Buyer Beliefs in Marketing: Identify Your Customers’ Existing Beliefs
  • How to Use Buyer Beliefs in Marketing: Determine Your Customers’ Required Beliefs
  • How to Use Buyer Beliefs in Marketing: Build the Necessary Steps for Your Customers.

Social Media Examiner

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