A well-crafted social media strategy is essential for businesses to connect with their target audience, build brand awareness, and drive engagement, ultimately leading to increased sales and customer loyalty.

Digital Marketing Institute is hosting a webinar ‘How to Stay Ahead in Digital Marketing, with Rand Fishkin’ on Tuesday, August 6, 2024.

The DMI team says, “In this webinar, Rand Fishkin will argue that other forces are far more influential: shifts in digital advertising, changes to tracking and attribution, the dominance of zero-click platforms, the end of cheap money, and the loss of competitive advantages.

In this presentation, you’ll learn:

  • Why attribution of channels, ads, and organic doesn’t work anymore, and what to replace it with
  • What macroeconomic changes mean for growth vs. profitability, and how to invest wisely in marketing for the near-term future
  • How zero-click search, zero-click social, and the opportunity for zero-click marketing demand a shift in strategy and tactics.”

Create a Social Media Strategy for Success

Digital Marketing Institute

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