HubSpot Shares 13 TikTok Tips & Tricks for 2024
Using TikTok in marketing can help brands reach a younger, highly engaged audience through creative and viral short-form videos. Leveraging trending challenges and influencer partnerships on TikTok can significantly boost brand awareness and engagement.
HubSpot contributor Erin Rodrigue has published an article featuring
She says, “To find out what type of organic content works well on the platform, I asked some marketers for their best tips for making great TikTok videos.
Focus on the hook.
If there’s one thing marketers can agree on, it’s that your TikTok video needs a hook. Every marketer I spoke to suggests that capturing your viewers’ attention within the first few seconds is essential for engagement.
As a TikTok user myself, I couldn’t agree more. If I can’t immediately tell what the video is about, I keep scrolling.
“Viewers want to know what they’re getting from a video before they watch it,” says Petra Khan, associate director of strategy at ICUC.Social.
“Grab their attention right away with eye-catching visuals. For example, a close-up shot or a colorful visual, such as a splash of bright color or an enticing shot of a finished recipe.”
If you’re just getting started on TikTok and not getting many views yet, your hook can be what takes you to the next level.
“If your videos aren’t getting off the ground (i.e., getting less than 500 views), just focus on nailing the first three seconds,” suggests Xavier English, co-founder at Supermix.”
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