Google Trends data provides insights into the popularity of search queries over time, showing how often specific terms are searched in comparison to the total search volume. It can reveal seasonal patterns, emerging trends, and geographic interest in various topics.

Google Search Central has published a new video ‘Intro to Google Trends data’.

The GSC team says, “What is Google Trends, how does it collect data, and how can you use it? Join Daniel Waisberg, Search Advocate at Google, on a journey into the world of search data and discover exactly what you see when you visit Google Trends and search for a term. Watch along as Daniel explains fundamental concepts and runs through an overview of Google Trends.”

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