Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It allows businesses to target specific audiences and keywords, driving immediate traffic to their websites and potentially increasing conversions.

The latest Digital Marketing Institute podcast is ‘Is PPC Still Worth It?’.

The DMI team says, “In this episode of the DMI podcast, host ⁠Will Francis⁠ talks to Brendan Almack, Managing Director of Wolfgang Digital, and Cathal Melinn, digital marketing expert, about the changing face of PPC and where we are at now. They assess how the PPC landscape has been evolving, and they explore what tactics you can deploy future-proof your PPC strategies.”

Digital Marketing Institute

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