Search intent refers to the underlying goal or purpose a user has when entering a query into a search engine. It helps determine the most relevant results by understanding whether the user is seeking information, making a purchase, or looking for a specific website.

MOZ has published the latest Whiteboard Friday video ‘Search Intent and the Organic Funnel’ featuring Tom Capper.

In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research.

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