Digital marketing in 2024 is increasingly data-driven, with AI and automation enhancing personalized customer experiences. Social media and influencer marketing continue to dominate, while privacy concerns push brands to adopt more transparent practices.

Digital Marketing Institute has published an article featuring five digital marketing challenges.

Rand Fishkin says, “There have been some fundamental shifts in the digital marketing landscape in recent years. In his recent webinar Rand Fishkin he explored how marketers can keep up with 2024’s biggest issues in digital marketing.

It’s clear there has been a massive impact by AI on digital marketing but that’s not all. Old, reliable tactics (such as the performance advertising barrage, the SEO + content flywheel, the influencer marketing takeover, and the big, splashy media launch) simply don’t cut it any more.

At the same time, other forces have become far more influential. We’ll break down each of these, examining the stats and challenges, and offer key takeaways to continue your marketing success.

  1. The death of trackable martech
  2. The rise of dark traffic”.
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