YouTube advertising allows brands to reach a vast audience through targeted video ads, enhancing brand visibility and engagement. By leveraging YouTube’s data-driven targeting, businesses can deliver personalized messages to specific demographics, maximizing the impact of their campaigns.

Adweek is hosting a webinar ‘YouTube Advertising in the Age of Shorts and CTV’ on Tuesday, August 27, 2024, at 1.00 pm ET.

The Adweek team says, “Discover how you should approach your YouTube strategy in the second half of 2024 and beyond to drive real outcomes, with insights from media buyers and brands active on YouTube. You’ll find out:

  • How advertisers are leveraging YouTube’s TV screen reach in their campaigns, and incorporating YouTube Shorts in their paid and organic strategies
  • The key outcomes YouTube advertisers are focused on right now, including a look at attention metrics, sustainability, brand safety and inclusive marketing
  • Practical advice on the shifts YouTube has made in the past year”.

YouTube Advertising in the Age of Shorts and CTV

Adweek

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