Everything You Need to Know About Digital Marketing
Digital marketing in 2024 emphasizes personalized experiences, leveraging AI and data analytics to target audiences more precisely. Emerging technologies like augmented reality and voice search are transforming how brands engage with consumers online.
HubSpot contributor Lucy Alexander has published an article featuring useful information on digital marketing.
She says, “Digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don’t, they at least have a social media presence or digital ad strategy.
Our 2024 State of Marketing Survey found that Social media is the highest-return marketing channel and will see the most growth in 2024.
Overall, digital marketing is defined as using numerous digital tactics and channels to connect with customers where they spend much of their time: online.
The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals.
Depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels they have available.”
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