HubSpot on Using Google’s AI Overviews for Search
Google’s AI Overviews summarize web content using advanced AI, providing users with concise insights directly in search results. This feature enhances the search experience by delivering quick, relevant information without needing to click through multiple links.
HubSpot contributor Laura M. Browning has published an article featuring useful advise on using
She says, “Even if you haven’t encountered it yet, it will still be important to know how AI Overviews affects Google Search. And if you want to optimize your website for AI search — or are just curious about how AI search engines are talking about your brand — HubSpot’s AI Search Grader is a great resource, if we do say so.
A few more tips from the pros:
1. Use natural language for complex, specific queries.
Hema Budaraju tells me, “When I think about AI Overviews, I think about complex questions. I think about perspectives. I think about ways that I can get a jumping-off point that can lead me to the best content on the web.”
She says that AIO is more efficient than traditional searches, which may have required adjustments to search terms or keywords.”
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