Search Engine Journal contributor Angie Nikoleychuk has published an article featuring useful insights from the State Of SEO Report.

She says, “In 2023, 13.8% of SEO pros said content creation was the top challenge for SEO professionals. However, in 2024, 22.2% (up from 8.6% in 2023) of all SEO practitioners surveyed revealed that algorithm changes have become the primary concern.

In fact, 30.2% of those we asked pointed to core and general algorithm updates as the main source of traffic instability over the last 12 months. This finding is in stark contrast to 2023,  where 55.9% of SEO pros felt algorithm updates helped their efforts at least a little.

Why?

Simply put, creating the most helpful and expert content no longer guarantees a top spot in the SERPs.

To complicate matters, Google’s algorithms are constantly evolving, making it crucial to adapt and stay updated.”

State Of SEO Report: Top Insights For 2025 Success

Search Engine Journal

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