The Enterprise CMO’s Guide to Adopting Generative AI [Guide]
Generative AI refers to models that create new content, such as text, images, or music, by learning patterns from existing data. It powers applications like text generation, art creation, and deepfake technology, revolutionizing how creative tasks are approached.
The DMD team says, “Navigate the rapidly evolving landscape of marketing-specific AI tools with our comprehensive guide. Discover essential questions to ask when evaluating GenAI solutions:
- Integration with existing systems
- Brand-specific data and understanding
- Performance tracking capabilities
- Customization and control options
- User-friendliness and adoption ease
- Security, compliance, and privacy measures
Make informed decisions to enhance your marketing strategy, boost productivity, and maintain brand consistency. Learn how to leverage GenAI effectively without compromising security or disrupting workflows.”
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