AI’s Influence on Influencer Decision-Making [Video]
Content Marketing Institute has published a new video ‘AI’s Influence on Influencer Decision-Making’.
The CMI team says, “Investments in influencer marketing are skyrocketing, but how do brands know if they’re choosing the right promotional partners? A new article in The New York Times points to the use of AI tools to grade social media influencers on the brand-friendliness of their content. Robert Rose sees this as a sign that developing a framework and measurement strategy for influencer programs will be a meaningful challenge for brands in the months ahead.”
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