This is a reminder for the Adweek webinar to be held on August 21, 2024. 

Content marketing measurement involves tracking and analyzing key metrics like engagement, conversions, and ROI to assess the effectiveness of content strategies. It provides insights into audience behavior and helps refine content approaches for better performance and outcomes.

Adweek is hosting a webinar ‘Elevate Your Content Marketing Measurement’ on Wednesday, August 21, 2024, at 1.00 pm ET.

The Adweek team says, “Discover how to go above and beyond basic metrics to understand true engagement and consideration from Greg Friend, Nativo’s VP of content, insights and strategy. You’ll find out:

  • The future of digital measurement, including new approaches you can implement today to provide a more holistic view of consumer behavior
  • How to shift from viewability to attention and why deeper engagement metrics are essential for accurate measurement
  • The shortcomings of last touch attribution and cookie-dependent models, and which alternative measurement approaches work best”.

Elevate Your Content Marketing Measurement

Adweek

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