Neil Patel’s Website Migration Checklist [Guide]
Site migration challenges include potential SEO disruptions, such as losing search rankings or traffic due to changes in URL structure. It also requires careful planning to avoid broken links, content duplication, and technical errors that could affect user experience and site performance.
Neil Patel has published the ‘Website Migration Checklist’.
He says, “Website migrations are sometimes necessary when moving to a new CMS or programming framework, site redesign, or rebranding. Despite the potential increase in revenue, migrations are not without risk.
A bad migration can result in decreased technical performance, plummeting search engine rankings, and total traffic loss. Think of a brick-and-mortar business that’s moving to a new area. They want to grow a larger clientele but can’t risk completely losing the old audience as well. The same thing applies with a web migration, a concept that we call URL equity.
Across any given website, you can build up 100s or 1000s of URLs that rank for certain queries or have built up traffic and authority. Without a good migration strategy, all of that could be lost, and there’s no guarantee you will ever get it back.
That’s why following a proven process and a website migration checklist is crucial. Because expert first-hand advice is also valuable, we have gathered input from 250 people working in digital marketing who have either launched or completed a website migration in the last year.”
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