State of SEO 2025 [Report]
Search Engine Journal has published its fourth annual State of SEO Report titled ‘State of SEO 2025’.
The SEJ team says, “Our fourth annual State of SEO Report is here! It’s packed with valuable insights, emerging trends, and actionable strategies for SEO and marketing teams to elevate their strategy and adapt to changing times.
We surveyed nearly 1,000 SEO professionals just like you, from various backgrounds, jobs, levels of experience and income to identify the latest trends and evolutions within the industry.
Now, we’re ready to share the results with you.
Uncover the top factors currently affecting SEO, and what this means for your strategy.
Some of the top insights you’ll find in this report:
- Top SEO Challenges – Find out how to navigate the shift in algorithm changes this year.
- Budget Constraints – We’ll break down the biggest barrier and reason for client churn.
- Industry Changes – Explore the major impact from AI and Google updates.
- Performance Disruptions – A detailed look at the impact of Generative AI and AI-generated content.
- Essential Metrics & ROI – As focus turns to keyword rankings and organic pageviews, why you shouldn’t forget about user experience metrics.
- Which Skills Are In Demand – Technical SEO, data analysis, soft skills, and strategic execution.”
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