CMI Shares 31 Content Writing Examples, Tips, and Tools
Content writing challenges include maintaining originality and creativity while consistently producing high-quality content. Writers also face the difficulty of balancing SEO requirements with the need to engage and inform the audience effectively.
Content Marketing Institute contributor Ann Gyn has published an article featuring 31 content writing examples, tips, and tools.
She says, “To help, I’ve compiled web writing examples, tips, tools, and resources. The goal is to give you some insights and new tools to help address or minimize the creation stumbling blocks web and content writers face.
Let’s get to it.
1. Go for the surprise
When you write something that’s unexpected, your audience will likely stop scrolling and take a moment to learn more. In the worst cases, this approach to content writing falls under the nefarious clickbait category. But in the best cases, it can delight and engage the viewer.
Nike is always a go-to source for the best content examples. The summer of 2024 didn’t disappoint with its Winning Isn’t for Everyone campaign.
With a debut in time for the global games, Nike featured the world’s greatest athletes (well, all the great Nike-sponsored athletes) talking about they are motivated by victory and that there’s nothing wrong with wanting to win. Writing those four words — winning isn’t for everyone — fosters a strong reaction. After all, there are far more people who don’t win than do. But audiences are also likely to watch more of the videos to learn what Nike is really talking about.”
Comments are closed.
