Paid search offers immediate visibility by placing ads at the top of search engine results, driving targeted traffic to websites. It allows precise audience targeting and measurable ROI, making it a cost-effective strategy for capturing high-intent customers.

Digital Marketing Institute is hosting a webinar ‘How to Increase your ROI through Paid Search’ on Wednesday, August 28, 2024, at 2.00 pm ET.

The DMI team says, “We’ve seen real challenges in PPC advertising over the last while – rising costs, shifting consumer behavior, and AI integration into search. Marketers really need to adapt their approach to stay ahead.

This webinar will provide straightforward, actionable strategies to help you overcome these challenges and maximize the ROI of your PPC campaigns.

You’ll learn: 

  • Navigate AI in Search: How to use AI and automation in your campaigns without losing control over your ad performance.
  • Beyond ROAS: Understanding why traditional metrics like ROAS might not be enough and how to adopt a more holistic view of your campaign’s success.
  • Cost Management Tactics: Practical tips for managing rising PPC costs, from refining your bidding strategy to optimizing landing pages.
  • Practical Optimization Tips: From setting up tracking to using YouTube ads effectively, gain insights that can be implemented immediately for better campaign outcomes.”

How to Increase your ROI through Paid Search

Digital Marketing Institute

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