AI-generated content in marketing allows for rapid creation of personalized and scalable messaging, tailored to specific audience segments. It also helps brands maintain consistent and timely communication across multiple channels.

HubSpot contributor Tristen Taylor has published an article featuring the top types of AI-generated content in marketing.

She says, “With AI handling many manual tasks, marketers need to understand AI-generated marketing content and its benefits to choose the right tools and strategies for their goals.

In this blog post, I’ll dive deeper into the top AI-generated marketing content types, using data from HubSpot’s State of AI survey, which includes insights from over 1,062 U.S. marketers.

1. Emails and Newsletters (47%)

46% of marketers regularly use AI to produce marketing content, including emails.

Catching your customers’ attention through email subject lines is a challenge in itself, and it is even trickier to get them to click open. With the help of AI, marketers can improve their strategy through:

  • Timing optimization: AI tools can suggest the best time of the day and day of the week to send a particular email based on when the recipient is most likely to engage with the email. This can improve open rates, click-through rates (CTR), and conversions.”

The Top Types of AI-Generated Content in Marketing

HubSpot

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