Measurement in marketing is crucial for assessing the effectiveness of campaigns, allowing businesses to make data-driven decisions. It helps optimize strategies, allocate resources efficiently, and maximize return on investment.

Adweek is hosting a webinar ‘The Future of Measurement: Creative’s Impact on Media Effectiveness’ on Tuesday, September 17, 2024, at 1.00 pm ET.

The Adweek team says, “Uncover the power of creative insights to increase your media effectiveness and drive your brand growth with measurement and insights leaders from Pinterest, Pernod Ricard, and Kantar. You’ll find out. You’ll find out:

  • Why creative quality matters to drive brand lift performance
  • How innovative measurement solutions that marry creative and media effectiveness can drive your media strategy
  • How an end-to-end ad performance analysis can predispose more consumers to buy your brand, driving both short- and long-term growth”.

The Future of Measurement: Creative’s Impact on Media Effectiveness

Adweek

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