In 2024, content marketing continues to evolve with a focus on personalized, value-driven content that resonates with niche audiences. Emerging technologies like AI and interactive experiences are key, helping brands create more engaging, data-informed strategies to capture and retain attention.

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The 2024 Content Marketing Guide You Need To Survive AI’.

This episode covers:

  • Alex Hormozi discusses iterating book, AI’s efficiency advantage.
  • SEO business feels pinch of AI implementation.
  • AI faces challenges, slow progress observed. Entropic surpasses OpenAI.
  • Learning from leaders and storytellers for success.
  • AI simplifies information search, answering queries efficiently.
  • Google becomes a research engine; AI can do it all.

HubSpot

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