Keyword research is crucial for understanding what your audience is searching for, enabling you to optimize content for visibility and relevance. It helps in driving targeted traffic to your site, improving both SEO and user engagement.

MOZ has published the latest Whiteboard Friday video ‘6 Underrated Keyword Research Methods’ featuring Sofia Tyson.

This video covers the following:

  • Target competitor-branded keywords
  • Use listening and intelligence tools
  • Implement structured feedback groups
  • Apply modifiers to seed keywords
  • Map content to funnel stages
  • Use proprietary data
  • Bonus — Additional tips to make keyword research easier.

MOZ

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