HubSpot’s Guide to Managing PPC Campaigns
PPC campaigns allow businesses to reach their target audience quickly by placing paid ads at the top of search results. They are cost-effective, as you only pay when someone clicks on your ad, making them a powerful tool for driving immediate traffic and conversions.
HubSpot contributor Matthew Wainwright has published a guide on managing PPC campaigns.
He says, “In 2023, 77.8% of Google’s revenue came from advertising on Google properties and YouTube.
Why? Well-run pay-per-click or PPC campaigns help you generate leads by nearly guaranteeing ad placement in search engine result pages.
And if your ads tool is tightly integrated with your CRM, you can use insights from your ad data to nurture leads across their buying journey.”
It covers the following:
- What is a PPC campaign?
- How to Build a PPC Campaign Strategy
- What is PPC management?
- PPC Campaign Management Template
- How to Manage a PPC Campaign
- Effective PPC Campaign Management Strategies
- How to Optimize Your PPC Campaign
- PPC Campaign Management by Platform.
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