Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends [Podcast]
Influencer marketing in 2024 thrives on authentic, niche collaborations that build trust and resonate with targeted audiences. Brands focus on long-term partnerships and data-driven strategies to maximize ROI and adapt to changing consumer preferences.
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends’.
This episode covers:
Marketers are different, Reforge could do better.
Alex stands out for being clear, relatable.
Leveraging creativity, story telling, persuasion, self-improvement.
Seeking entrepreneurship while balancing family and success.
Modern-day entertainment business, distribution dynamics, influencer challenges.
Inefficiency in influencer marketing, especially on Instagram.
Creators are key to long-term business success.
Subscription economy enables automation, focus on growth.
Help Kip improve online presence, marketing strategy.
IM News Watch is compensated for the ads it shows, either when the product owner places the ad or when someone purchases a product from the ad or both.
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