CMI on Rising Above the Content Noise
Impactful content marketing focuses on delivering valuable, relevant, and consistent content that resonates with your audience, driving meaningful engagement and conversions. It builds brand authority and fosters long-term relationships by addressing the needs and interests of your target market.
Content Marketing Institute contributor Robert Rose has published an article featuring useful advice on rising above the content noise.
He says, “I recently worked with a team at an interactive entertainment company that wanted to use AI to ramp up its short-form article production from 25 to more than 500 articles every week — or 30,000 posts a year.
That’s right: 30,000 posts per year.
So, it’s no wonder content and marketing teams feel like they’re shouting into a hurricane.
But here’s the thing. It has always been this way.
The too-much-content problem
There’s always been too much content in the world. Just about every successful internet company over the last quarter century has started with that as the core problem. Search, social media, and other digital platforms are all solving the problem of filtering the content firehose into something consumable.”
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