Guide To AI Email Marketing
AI in email marketing enhances personalization by analyzing user behavior and preferences, enabling tailored content that boosts engagement. It also optimizes send times and subject lines, increasing open rates and overall campaign effectiveness.
HubSpot contributor Flori Needle has published a guide to
He says, “I’ve found that the most significant benefit of using AI in email marketing is that it saves time while improving performance. The routine processes you spend time on can happen instantly, and you can launch your optimized campaigns faster.
Most AI email marketing tools are also powered by machine learning, meaning that they use data points (from your business and sometimes your industry) to help you optimize your email strategy.
You won’t be left to guess what works best because the AI can look at your past emails, and you can benchmark your performance against competitors to see where you can improve.
If you’re interested in learning more about the impact of AI on marketing, check out this Marketing Against The Grain episode about marketing opportunities that AI unlocks for business.”
AI Email Marketing: How to Use It Effectively [Research + Tools]
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