HubSpot Shares 16 Examples of Welcome Emails
Welcome emails are essential for making a positive first impression, setting the tone for future interactions, and guiding new subscribers or customers through their initial engagement with your brand. They help establish trust and increase the likelihood of long-term loyalty.
HubSpot contributor Erik Devaney has published an article featuring
He says, “I believe that one factor that really impacts the customer onboarding proces s is the welcome email.
While there’s no one-size-fits-all format, there are several key components that can help your email stand out from the crowd and connect with your intended audience. These include:
1. Compelling Subject Lines
Making sure recipients actually open your emails is the first step in making a good impression.
Subject lines are critical, so opt for short and straight-to-the-point subjects that state clearly what you’re sending, who it’s from, and why it matters to potential customers.
Pro tip: Keep email subject lines short enough to get your point across and grab the recipient’s attention. A good rule of thumb is to keep it to 30-70 characters in length.”
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