Convince & Covert has published the latest ‘Social Pros Podcast’ episode ‘How to Learn from Trend-Signals & Social-First Content’. team says, “Leaning into social-first content can help you connect to the trends that your audience is already engaged with. The key to great social-first content? Being a content consumer yourself, says our guest this week, Byron Stewart, Associate Director of Social Media at Team Epiphany. You Need a Consumer-First Mindset By tapping into... [...]

Generative Engine Optimization (GEO) leverages AI to create tailored content that improves search rankings by aligning with user intent and algorithmic preferences. This innovative approach enhances SEO strategies, driving more organic traffic through dynamic, data-driven content creation. HubSpot has published a guide to ‘Generative Engine Optimization’. Stephanie Trovato says, “Generative Engine Optimization (GEO) is a new technique for maximizing your digital content’s visibility. Instead of traditional SEO practices that focus on ranking on SERPs, GEO is about being used... [...]

Executing an email campaign requires careful planning, from crafting compelling content to segmenting your audience for targeted messaging. Effective execution ensures higher engagement rates and conversion, making email campaigns a vital component of a comprehensive marketing strategy. Digital Marketing Depot is hosting a webinar ‘Mastering Email Campaign Execution’ on Tuesday, August 27, 2024, at 1.00 pm EDT. The DMD team says, “Email marketing has never been more challenging. With soaring customer expectations and an overcrowded inbox, delivering impactful campaigns demands... [...]

The AI Pixel Perfect launch webinar is at 10:00 EDT today. Book your seat; discover how to build your profitable online business with AI Graphics. Get ready to step into the future of AI imagery and design with this new software. Don’t miss the live demo today, August 23rd, to witness the fastest and easiest AI image creator in action. AI Pixel Perfect is more than just an image creator. It empowers you to generate visually stunning graphics, artwork, banners, posts, logos, and much more in just 60 seconds, all with a simple keyword. It’s a boon for marketers, designers, freelancers,... [...]

Generative AI, capable of creating content like text, images, and music, is revolutionizing creative industries by automating complex tasks and expanding the boundaries of innovation. This technology not only enhances productivity but also opens up new possibilities for personalized and dynamic content creation. Digital Marketing Depot has published ‘The Enterprise CMO’s Guide to Adopting Generative AI’. The DMD team says, “Navigate the rapidly evolving landscape of marketing-specific AI tools with our comprehensive guide. Discover essential questions to ask when evaluating... [...]

PPC (Pay-Per-Click) marketing allows businesses to target specific audiences with precision, driving immediate traffic and measurable results. By bidding on keywords, brands can quickly reach potential customers, making PPC an essential tool for boosting visibility and generating leads in a competitive digital landscape. Digital Marketing Institute has published an article featuring 10 ways to naximize your PPC strategy. Cathal Melinn says, “As well as the increasing importance of AI in search, there have been other noticeable changes recently in the search world. This has also led to several... [...]

Effective user experience is crucial for ensuring that digital products are intuitive and enjoyable, leading to higher user satisfaction and engagement. A well-crafted UX reduces friction, making it easier for users to achieve their goals, which in turn boosts brand loyalty and drives business success. Semrush contributor Sydney Go has published a new guide ’14 UX Design Examples for Inspiration’. She says, “In this guide, we’ll show you some UX design examples in ecommerce, technology, and other industries. But first, make sure you understand what this practice entails. For... [...]

Google Search Central has published a new video ‘Working With Search Console API’. The GSC team says, “Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process as well as what features he’d like to see coming to the Search Console API.”  [...]

In 2024, content marketing continues to evolve with a focus on personalized, value-driven content that resonates with niche audiences. Emerging technologies like AI and interactive experiences are key, helping brands create more engaging, data-informed strategies to capture and retain attention. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The 2024 Content Marketing Guide You Need To Survive AI’. This episode covers: Alex Hormozi discusses iterating book,... [...]

Emotions in advertising create a powerful connection with the audience, making messages more memorable and influencing purchasing decisions by tapping into feelings rather than just logic. By evoking emotions like happiness, nostalgia, or fear, ads can drive deeper engagement and brand loyalty. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Leveraging Emotions in Your Facebook Ads for Better Results’ featuring Nick Theriot. This episode covers the following: Why... [...]