Personal Branding For Solopreneurs: Step By Step Guide [Guide]
Copyblogger has published ‘Personal Branding For Solopreneurs: Step By Step Guide’.
Megan Mahoney says, “This post provides a step-by-step guide to personal branding for solopreneurs, along with the tactical information you need to get started today.
Step 1: Define Your Offer And Your Target Audience
The topics you create content for depend on your offer and target audience, so defining both is the first step to personal branding for solopreneurs.
While you may think you already know what you offer and who you serve, many solopreneurs struggle to gain traction because they haven’t defined these two things with sufficient specificity.
For example, if you sell SEO services, it’s obvious that you should write about SEO tips.
Yet SEO is a fairly broad topic with many sub-topics.”
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