Steps To Creating A Video Marketing Strategy
Video is crucial in marketing as it captures attention quickly and conveys messages more effectively through visual storytelling. It also boosts engagement and conversion rates by creating a more immersive and memorable brand experience.
Content Marketing Institute contributor Ann Gynn has published an article featuring useful tips on creating a video strategy.
She says, “By identifying the objective and the call to action at the start, you’re more likely to create an effective video for viewers and your brand.
To meet Grainger’s brand recognition objective, for example, Bean and her team created Everyday Heroes, a video series spotlighting various Grainger customers.
However, if the objective had been to motivate a viewer to buy a product, Bean says a five-second YouTube bumper promoting the product and driving viewers to a landing page would make more sense.
Combine customer considerations and brand objectives to guide decisions
An audience-first video strategy will naturally lead to a mix of video content, from subject matter to tone.
Video length will also vary. Short or long? The answer goes back to the audience.”
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