Four Steps To Perform PPC Competitor Analysis
PPC Competitor Analysis helps identify the strategies your competitors are using in paid advertising, allowing you to optimize your own campaigns. It provides insights into keywords, ad copy, and budget allocation, giving you a competitive edge in maximizing ROI.
Search Engine Land contributor Sophie Logan has published an article featuring fours steps to perform PPC competitor analysis.
She says, “Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing.
Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw inspiration from their strengths and identify missed opportunities.
Rather than copying their actions, you collect information and insights to run more effective and efficient PPC campaigns.
Here is some guidance on how you can conduct your own PPC competitor analysis.
1. Check out the Google Ads Transparency Center
The Google Ads Transparency Center is a free and easy-to-use tool that allows you to search for a company and see what ads it has been running. (Only ads from verified advertisers are available in the Transparency Center.)”
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