Content distribution ensures your content reaches the right audience through various channels, maximizing its visibility and impact. It enhances engagement, drives traffic, and supports broader marketing goals by delivering content where your audience is most active.

Content Marketing Institute contributor Ann Gynn has published an article featuring 19+ free ideas to distribute your brand’s content.

She says, “We asked the experts presenting at Content Marketing World, and their responses offer a plethora of opportunities to grow your content’s reach and engagement without depleting your budget.

Turn to social influencers

Pushing something valuable via social. For example, you sell dog toys. You can put together a downloadable white paper titled Social Influencer’s Top 20 Products Needed for Your New Puppy. Interview five dog influencers and have them provide their top 20 favorite products. Make sure they have credit in the document and have them mention the product sheet to their followers. — Michael Bonfils, global managing director, Digital International Group

Ask the rank and file

When employees share your brand’s content, that is as close to free as it gets. Unfortunately, many brands don’t understand the value of employee content sharing, and the same is true of many employees. Equipping employees with training and tools to enable content sharing is a worthwhile investment. This has been true for many years, especially on LinkedIn for B2B brands. — Bernie Borges, vice president, global content marketing, iQor”.

19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content

Content Marketing Institute

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