As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers.

Adweek is hosting a webinar ‘Snap and Booking.com’s Approach to Collaborative Data’ on Wednesday, September 25, 2024, at 1.00 pm ET.

The Adweek team says, “Discover how marketers can maximize the impact of their first-party data while collaborating in privacy-preserving ways from leaders at Snap, Booking.com, and Snowflake. You’ll find out:

  • How Booking.com built a comprehensive picture of campaign performance with Snap and Snowflake, setting a foundation for future success
  • Strategies to boost ROI while ensuring effective measurement and maintaining consumer trust in a privacy-first landscape
  • How the future of measurement is taking shape by equipping marketers with greater control and transparency to achieve superior ad performance”.

Snap and Booking.com’s Approach to Collaborative Data

Adweek

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