The Expert SEO Guide To URL Parameter Handling [Guide]
URL parameter handling involves managing query strings in a URL to pass data between webpages or applications. Proper handling ensures efficient data retrieval, security, and prevents issues like broken links or malicious attacks.
Search Engine Journal contributor Jes Scholz has published ‘The Expert SEO Guide To URL Parameter Handling’.
She says, “In the world of SEO, URL parameters pose a significant problem.
While developers and data analysts may appreciate their utility, these query strings are an SEO headache.
Countless parameter combinations can split a single user intent across thousands of URL variations. This can cause complications for crawling, indexing, visibility and, ultimately, lead to lower traffic.
The issue is we can’t simply wish them away, which means it’s crucial to master how to manage URL parameters in an SEO-friendly way.
To do so, we will explore:
- The basics of URL parameters.
- SEO issues caused by parameters.
- Assessing the extent of your parameter problem.”
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