Social media platforms like YouTube, TikTok, and Instagram are ideal for video content, offering vast reach and engagement potential. These platforms enable brands and creators to connect with diverse audiences through creative, visual storytelling.

HubSpot contributor Erica Santiago has published an article featuring the best social media platforms for video content in 2024.

She says, “Finally, there’s Facebook. While 60% of marketers sharing marketing videos use the longstanding Meta-owned platform, it comes in fourth place for ROI, lead generation, and engagement.

13 Best Social Media Video Platforms

1. YouTube

YouTube is the largest video-sharing platform and the second-largest social media platform in the world, with over 2.7 billion users. According to Neilsen, YouTube topped the list for streaming time for 17 consecutive months in July.

So, if you‘re wondering if the platform can be a great addition to your video marketing or social media strategy—the numbers suggest that’s the right move!

What I love most about YouTube is how the platform can host diverse formats of videos, such as live streaming, short-form videos, and long-form videos.”

The Best Social Media Platforms for Video Content in 2024

HubSpot

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