A guide to creating social media videos [Guide]
Social media videos are a powerful tool for engagement, offering visually compelling content that grabs attention quickly. Their shareable nature helps boost brand visibility and foster audience interaction across platforms.
Search Engine Land has published ‘A guide to creating social media videos (for search and beyond)’.
Ashley Liddell says, “This comprehensive guide equips you with the knowledge and tools to create compelling social media videos that capture attention, drive engagement and achieve your marketing goals.
Discovering video content in the era of social search
The way users discover and interact with video content on social media platforms, with social search at the core, has already evolved the way users interact with social content.
Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks.
This means social search doesn’t rely on assuming the user’s intent. The algorithm is aware of what the search is looking for.”
A guide to creating social media videos (for search and beyond)
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