EMARKETER is hosting a webinar ‘Non-Endemic Advertising: Understanding Its Growing Influence in Retail Media’ on Thursday, September 19, 2024, at 2.00 pm ET.

The EMARKETER team says, “Non-endemic advertising is transforming how retailers monetize their first-party data by extending ad inventory to brands promoting products not sold by the retailer. In this Meet the Analyst Webinar, Sarah Marzano, our principal analyst, will break down the basics of non-endemic advertising—including key players and notable partnerships—to help you understand the implications it will have on retail media strategies.

You’ll learn:

  •  The current state and adoption of non-endemic advertising
  •  Non-endemic ad strategies for both on- and off-site environments
  •  How this tactic can increase revenues and enhance the value of first-party data
  •  Plus! Ask your questions live to get personalized insights on what lies ahead for non-endemic ads”.

Non-Endemic Advertising: Understanding Its Growing Influence in Retail Media

EMARKETER

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