How Was Fight AI-Driven SEO Traffic Losses
AI-driven SEO traffic losses occur when search engine algorithms prioritize AI-generated content or new ranking factors, causing traditional sites to lose visibility. This shift highlights the need for businesses to adapt their SEO strategies to stay competitive in an evolving digital landscape.
Search Engine Land contributor Adam Tanguay has published an article featuring
He says, “No matter how good your SEO strategy is, you’re likely heading toward (or already experiencing) erosion of traffic beyond your control.
Here’s how we’re approaching each.
1. Digital PR and content distribution
For many brands, Google is the primary platform for their content distribution.
If you’re in that boat – and even if you’re dutifully adapting and cross-posting your content on LinkedIn, YouTube, etc. – it’s time to get more resourceful on the distribution piece.
If you have a PR team or vendor, that would be great. They should already be well-versed in getting your experts’ thoughts and bylines placed on third-party platforms.
Even if you don’t, there are grassroots ways to use digital PR to get on the radar of your industry’s key publications and outlets.”
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