Growing an audience expands your reach, increasing brand awareness and potential customer conversions. It also provides valuable insights for refining marketing strategies and enhancing customer loyalty.

Adweek is hosting a webinar ‘ Grow Audiences With Actions, Not Attributes’ on Thursday, October 3, 2024, at 1.00 pm ET.

The Adweek team says, “Get best practices for building audiences based on actions, such as where they spend their time and money—rather than attributes—from leaders at Quad. You’ll find out:

  • Why personalization beats segmentation, and how to build highly relevant personalization that lifts response rates
  • How to implement always-on customer-led communication, based on transactions, behavioral triggers or life stages
  • Strategies to evolve your measurement beyond last-touch attribution”.

Grow Audiences With Actions, Not Attributes

Adweek

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