Three Strategies to Boost Marketing with AI Personalization
AI personalization tailors content, recommendations, and experiences to individual users by analyzing their behavior and preferences. This approach enhances customer satisfaction and engagement by delivering highly relevant, customized interactions.
HubSpot contributors Kipp Bodnar and Kieran Flanagan have published an article featuring three strategies to use AI personalization tactics to improve marketing growth.
They say, “We believe the solution lies in AI personalization tactics, which enable businesses to analyze and interpret vast amounts of customer interactions across large datasets. AI personalization can lead to higher user engagement, smarter segmentation, and increased campaign efficiency.
How to Use AI Personalization Tactics to Scale Marketing Growth
Here are our top three recommendations about how to use AI personalization to scale marketing growth — plus tips and resources for getting started today.
1. Build Detailed Ideal Customer Profiles
A key way AI personalization tools help marketers scale is by creating incredibly detailed Ideal Customer Profiles (ICPs).
For example, tools like Scout AI and Humantic AI combine internal data, like customer behaviors and preferences, with external data sources like Google search, LinkedIn contacts, and paid ad performance — and then use those insights to generate a detailed ICP tailored to your business needs.”
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