This is a reminder for the SEJ webinar to be held on September 25, 2024.

Each year, ranking for a specific keyword can become an increasingly elusive feat. It’s not always clear which SERPs are right for your site, what kind of content will perform best when they are, or even which features and positions represent winnable real estate.

Search Engine Journal is hosting a webinar ‘Navigating SERP Complexity: How to Leverage Search Intent for SEO’ on Wednesday, September 25, 2024, at 2.00 pm ET.

The SEJ team says, “Join us live as we break down all of these complexities and reveal how to identify valuable opportunities in your space. We’ll show you how to tap into the searcher’s motivation behind each query (and how Google responds to it in kind).

You’ll hear insights into:

  • How intent is nuanced, and many keywords can support multiple intents.
  • Why the same keyword can have a different intent depending where it was searched from, and on what device.
  • The differences of SERP features depending on intent, and how this impacts your content strategy.

With Tom Capper, we’ll dissect the intent motivating searchers’ keywords, and present insights from first-party research data to bolster your SEO strategies and increase your organic visibility.”

Navigating SERP Complexity: How to Leverage Search Intent for SEO

Search Engine Journal

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